POPALONG
BRANDING & WRAP
2021
Popalong is an icecream truck that will be premiering its summer debut in 2021 in Philadelphia. It is the combined flavors of Weckerly’s and Lil’ Pop Shop, both Philadelphia staples for summer treats. The branding focuses on bright, upbeat representations of their icecream sandwiches and popsicles. The goal was to create a brand that was both contemporary and approachable. This project was designed while working at Smith & Diction.
